Utilizing social media strategically has enabled me to reach new audiences and advance progressive priorities through engaging, creative storytelling. Across legislative and advocacy work, my campaigns have reached millions of people, helping communities stay informed, organized, and empowered.

From amplifying local union efforts and building support for landmark immigration legislation to ensuring constituents maintained access to essential nutrition and healthcare resources, I’ve used digital tools to bridge the gap between policy and people in real-time.

Each campaign is intentional, grounded in data, driven by values, and designed to activate constituencies, particularly Gen Z and working Californians, through humor, education, and authenticity. Whether highlighting key votes in the Assembly, mobilizing volunteers, or amplifying community success stories, my focus is always on creating digital content that informs, inspires, and motivates action.

Digital & Social Campaigns

#RedCupRebellion Influencer Campaign

I pitched and led the #RedCupRebellion influencer campaign, activating allied creators to amplify awareness of the nationwide strike and corresponding boycott by unionizing Starbucks workers. Built entirely on organic engagement, without paid influencer partnerships, the campaign generated over 600,000 views on TikTok alone and became a key driver of public visibility and solidarity for the movement.